Category: Assignment #2
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6. You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)
“Unleash Your Digital Skills – Are You Ready for 2nd Year? I had a bit of a hard time trying to come up with the first part of the headline and an easier part with the second part because I knew right away that I wanted to add the number 2 into the headline to… Read more
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5. Create a headline for an article about the SCC Advertising Program targeted to local graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please provide the following:
a. Provide the headline “Score the Coolest Jobs in Just 3 Years with SCC’s Advertising Program!” b. Provide an overview of the elements missing in the instructions required for this task. c. Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks) … Read more
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4. Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #3) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks)
Original: “Transforming Anger Into Strength” This headline is effective and catches readers’ attention more easily than other headlines might because it builds up anticipation by saying, “What if I told you?” It’s effective to make a person stop and read the headline because it suggests that there’s a piece of information that they don’t know… Read more
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3. As discussed in class, why do you feel Headlines are so important in web content? Please provide me with an example of a headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #1, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #1 (8 Marks)
“Transforming Anger Into Strength” When I first saw this headline, I immediately felt like clicking on the article because it felt personally relatable, and I felt like I could gain helpful information from this. Everyone, including myself, experiences anger; it’s one of the strongest human emotions, other than fear. I personally struggle with controlling my… Read more
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2. As per the headline in Question #1, was the headline representative of the article? Please explain your reasoning in detail. (4 Marks)
Yes, when I read the article it definitely resonated with the headline name. The whole article didn’t just talk about losing a job, instead, it went deeper and covered what a person goes through and the emotional toll that takes over them, leaving them with turning their whole identity into these negative feelings and emotions,… Read more
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1. Find one (1) headline that you came across recently and thought it was great. You are to explain why it resonated with you. Please ensure that you base your answers only on topics discussed in class. Meaning, based on course content discussed in class, you are to tie specific elements that we discussed constituted a “good” headline or “elements” of a good headline and how this specific element is referenced in the headline that resonated with you. (6 Marks)
“When You Lose Your Job — and It’s Your Whole Identity” When I was browsing through HBR’s website, I came across many many articles with different types of headlines. I found myself scrolling quickly past multiple headlines for over 5 minutes but none of them made me stop in my tracks to look at them,… Read more