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Helpful tips for you and your pets.
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c. What is plain language writing for the web and in detail and in your own words, why is it important? (4 Marks)
Plain writing for the web is about making information easy to read online. People don’t read website content the same way they read books or articles; they skim through it, which means they look for important information quickly and move on. The specific things that make web writing different are that since people skim through…
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b. What makes plain English writing different? (4 Marks)
Plain English writing is different and stands out because it goes straight to the point and makes things easy to understand. It’s not about using big fancy words and trying to show off our advanced writing skills; it’s about focusing on keeping the writing clear, simple and as short as possible so the reader doesn’t…
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1. We spoke about Plain English writing in class. Please answer the following in detail:
a. How would you explain to someone what “Plain English writing” is? (4 Marks) In the most simple way to describe what plain writing is, it’s taking the time to understand who our audience is, what they already know, and what they need to know so we can effectively write content that aligns with them…
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6. You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)
“Unleash Your Digital Skills – Are You Ready for 2nd Year? I had a bit of a hard time trying to come up with the first part of the headline and an easier part with the second part because I knew right away that I wanted to add the number 2 into the headline to…
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5. Create a headline for an article about the SCC Advertising Program targeted to local graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please provide the following:
a. Provide the headline “Score the Coolest Jobs in Just 3 Years with SCC’s Advertising Program!” b. Provide an overview of the elements missing in the instructions required for this task. c. Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks) …
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4. Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #3) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks)
Original: “Transforming Anger Into Strength” This headline is effective and catches readers’ attention more easily than other headlines might because it builds up anticipation by saying, “What if I told you?” It’s effective to make a person stop and read the headline because it suggests that there’s a piece of information that they don’t know…
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3. As discussed in class, why do you feel Headlines are so important in web content? Please provide me with an example of a headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #1, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #1 (8 Marks)
“Transforming Anger Into Strength” When I first saw this headline, I immediately felt like clicking on the article because it felt personally relatable, and I felt like I could gain helpful information from this. Everyone, including myself, experiences anger; it’s one of the strongest human emotions, other than fear. I personally struggle with controlling my…
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2. As per the headline in Question #1, was the headline representative of the article? Please explain your reasoning in detail. (4 Marks)
Yes, when I read the article it definitely resonated with the headline name. The whole article didn’t just talk about losing a job, instead, it went deeper and covered what a person goes through and the emotional toll that takes over them, leaving them with turning their whole identity into these negative feelings and emotions,…
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1. Find one (1) headline that you came across recently and thought it was great. You are to explain why it resonated with you. Please ensure that you base your answers only on topics discussed in class. Meaning, based on course content discussed in class, you are to tie specific elements that we discussed constituted a “good” headline or “elements” of a good headline and how this specific element is referenced in the headline that resonated with you. (6 Marks)
“When You Lose Your Job — and It’s Your Whole Identity” When I was browsing through HBR’s website, I came across many many articles with different types of headlines. I found myself scrolling quickly past multiple headlines for over 5 minutes but none of them made me stop in my tracks to look at them,…
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Part “B” Question #1
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